by Wine & Spirits Daily
"Maryland-based ready-to-pour, dill pickle-flavored vodka brand, The Original Pickle Shot, announced that it has entered a sales and marketing partnership with Brazen Imports & Consulting. Together, the parties aim to exceed the 100,000-case milestone this year. Brazen was founded earlier this year by industry veterans and former 375 Park Avenue Spirits executives Laura Becraft and Laren Ward. Brazen will work with Pickle Shot's co-founder John King to lead the brand's sales, marketing and operations. The Original Pickle Shot is currently in 23 US markets, with plans to open five more states in 2024. "I'm very proud of our phenomenal growth, but to further drive and expand that strong momentum, on our way to breaking the 100,000-case mark, we need the experience and skill of people who are experts in building successful brands in this industry," commented John. "I can't think of anyone more talented and qualified than Laura and Lauren to help lead our growth strategy."