08 Oct The Science Behind Everyone’s New Obsession With Pickle Juice
Food & Drink I write about food tech and science.
From deep-fried pickles to dill pickle chips, pickles in different varieties are showing up on more menus and grocery store shelves. At the Natural Products Expo East, the trend continued this year with the Pickle Juice Company featuring pickle juice sports drinks. There are many reasons why this salty trend is not going away soon.
Walk through the aisles of today’s grocery store, and you will probably see pickles featured in several places, in addition to the canned goods section. You can pick up a bag of pickle popcorn, grab some dill pickle chips and maybe try the frozen pickle pops. Now, pickle juice is growing in popularity, and even Sonic released a pickle juice slush. You no longer have to purchase a jar of pickles to get the juice since it is sold on its own in a variety of forms. You can find pickle juice sports drinks, shots and alcohol.
By 2020, Statista’s prediction, based on U.S. Census data and Simmons National Consumer Survey (NHCS), is that 245.56 million Americans will eat pickles. Likewise, Technavio’s report shows that the global pickles market will continue to grow and will have a value of $12.74 billion by 2020. In the United States, it is expected to have a value of $6.70 billion by 2020.
The reasons why you crave salty foods, like pickles, can vary. Similar to sugar, salt can be addictive, and researchers at the Florey Institute of Neuroscience and Mental Health found the brain pathway responsible for the craving. They discovered that a specific circuit, which is part of the brain’s opioid system, can also make you want salt. In addition, you can build a tolerance to salty foods, so you need more of them to activate the reward center of the brain.
Some other common reasons for craving pickles include dehydration, electrolyte imbalances or Addison’s disease. Pregnant women often want pickles because nausea and morning sickness can also make them dehydrated. All of these medical conditions can make you turn to salty foods or pickle juice as a way to restore the electrolyte imbalance in the body.